Scott Melville has seen it all in his 30 years in consumer health. As CEO of CHPA, he shares invaluable perspectives on key trends shaping the future:
- Preventative self-care eclipses treatment as consumers take health into their own hands.
- COVID cements telehealth and digital devices as integral to healthcare.
- Smaller brands disrupt through ecommerce as virtual shelves offer unlimited space.
- M&A and consolidation churn the competitive landscape as big players double down.
- Demand for naturals soars across OTC medicines, supplements and beyond.
The trends are clear, but seizing the opportunities takes vision and flawless execution. At Kozen, we're committed to pushing boundaries to meet emerging consumer needs. What trends excite you most for the future of wellness?
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